Client: Government of Switzerland

Challenge: Raise visibility for the world’s most innovative country among Texas business leaders.

Solution: We executed a dynamic X marks the spot roadshow campaign bringing Xtra to Texas via PR, experiential, radio, mobile OOH, sponsored events.

Campaign: #WeThe15

Challenge:
Leading up to the 2021 Tokyo Paralympic Games, the International Paralympic Committee (IPC) sought to shift public perception of disability from viewing people with disabilities as either "superhuman" or "tragic." The goal was to celebrate the diversity and everyday reality of the 15% of the global population with disabilities, using the Paralympic movement as a catalyst for change.

Solution:
The team focused the campaign on portraying people with disabilities as part of everyday life worldwide, aiming to break down stereotypes and engage audiences in a genuine, proactive way that honors the disability community’s humorous realities and calls for change. Through strategic partnerships and global activation, the campaign combined authentic representation with consistent messaging to drive long-term cultural change.

Campaign: World of Barbie

Challenge: Create buzz and awareness for The World of Barbie experience in Santa Monica Place, California.

Solution: Secured several OOH placements across LA and Santa Monica, as well as on KIIS radio and the iHeart streaming app to attract and engage audiences of all ages.

Brand: Krave Jerky 

Challenge: Leverage Krave’s relationship with Michael Phelps at Rio’s Summer Games to raise awareness for the brand 

Solution: Following the partnership announcement, created a press event in Rio that highlighted Krave’s unique chef-inspired value prop, while offering media the first opportunity to interview Phelps’ after his historic medal wins. The event featured recipes developed by a local chef made with different Krave Jerky flavors. Media invited spanned across sports, lifestyle, and food, both present in Rio and covering from home.

Project: Rowdy Film

Challenge: Capture the rise of NASCAR champion drive Kyle Busch

Solution: Wrote and produced documentary starting Busch, providing an inside look both on and off the track. Includes interviews with high profile NASCAR names such as Jeff Gordon, Dale Earnhardt Jr among others.

(From left to right clockwise)

•Our teammate Anna Johannes, PLY is a bronze medalist swimmer at the London 2012 Paralympic games.

•Raised awareness for deaf swimmer Carli Cronk who won 12 gold of 15 medals at the World Deaf Swimming Championships.

•Helped decorated Paralympian and USOPC board member Cheri Blauwet shape and amplify her brand story.

Project: FC Barcelona US Showcase – International Champions Cup (2018)

Challenge: Drive fan engagement for FC Barcelona US tour during the 2018 International Champions Cup, with matches held in Los Angeles and San Francisco.

Solution: Managed fan engagement initiatives, including pre-match events and merchandise activations, to promote the team's presence and connect with the American fanbase during their pre-season tour.

Brand: Läderach

Challenge: Launch premium chocolate retailer in North America

Solution: We generated talk value with more than 100 articles and 70+ influencer partnerships to drive trial and awareness for the opening of 40+ retail stores across North America in the less than two years.

Brand: Bravazzi, Hard Italian Soda

Challenge: The design needed to reflect the fresh, vibrant, and playful spirit of modern Italy while also being sophisticated and memorable.

Solution: It draws inspiration from Italian Art Deco and comes alive with charming Italian phrases that showcases the brand’s fun and flirty personality.

Non-Profit: Alexander Graham Bell Association for the Deaf and Hard of Hearing Community

Challenge: Increase awareness and support for deaf and hard of hearing community

Solution: During ESPYS week, we partnered with the GBK Brand Bar and connected with more than 20 celebrity athletes (including Paralympic athlete Chuck Aoki - pictured) to champion their impact and raise awareness and support around the Alexander Graham Bell Association for the deaf and hard of hearing community.

Brand: Enclustra

Challenge: Announce the US operations of fast-moving Swiss chip company

Solution: We celebrated the US arrival of Swiss-based fast-moving tech company Enclustra by creating their “Em-bed with us” creative campaign and launch event in San Diego.  

Event: Rio 2016

Challenge: Reposition Paralympic movement in New Zealand and secure funding for the Rio 2016 team

Solution: Developed the Spirit of Gold® initiative that generated NZD $3.5m+ in non-government revenue, secured major partnerships (incl. Toyota, Cadbury, Visa) and created a framework for 150+ awareness and fundraising events nationally. Our broadcast strategy drew 2.2m+ TV viewers (42% of the population), increasing public awareness from 70% to 95%.

Campaign:  A Day of Giving - IWD 2022

Challenge: As part of a global women’s leadership summit held in the UAE for the first time, we were tasked with designing a meaningful on-campus activation that would connect international delegates with local students — all while balancing cultural sensitivity, diverse stakeholders, and high-level visibility. 

Solution: We curated and delivered a dynamic Inspiration Wall — a live activation where global leaders shared hand-written messages of wisdom, and students illustrated them in real-time on the massive wall. The event bridged generations and geographies, executed in close coordination with government hosts, global media, and university partners. We managed cross-functional teams, coordinated closely with editorial and government partners, and ensured seamless execution for this high-profile, intergenerational moment.

Attached image:  Representation from the diverse organizing team in front of the completed Inspiration Wall, filled with heartfelt messages and student illustrations — a powerful symbol of connection and celebration.

Campaign: Opening Day Celebration

Challenge: How can a global brand create sustainable employment pathways for a historically underserved community in a country where inclusive workforce regulations are still evolving?

Solution: We led the launch event of the brand’s first restaurant in the world, staffed entirely by team members with hearing and visual impairments. The event crowned months of collaboration across government stakeholders, operational redesign, accessible equipment installation, and media alignment. It marked a milestone in inclusive hiring, proving that purpose-driven business can reshape what's possible. 

The result was more than a celebration. It sparked a wave of national media attention, raised public awareness, and shifted the narrative on inclusive hiring. It also opened the door to a stronger model of private-public sector cooperation — tackling systemic employment challenges with purpose and action.

Attached Image: The team, including restaurant staff, leadership, and Egypt’s Minister of Social Solidarity, signs “I love you” in sign language — a universal gesture of unity and inclusion.

Campaign: LA28 Olympics – “Ever-Changing A” Logo (2020)

Challenge: Launch new dynamic “A” logo

Solution: Contributed to the multi-year campaign leading up to the LA 2028 Olympics, focusing on the 2020 launch of the dynamic "A" logo. Collaborated with celebrities and athletes, including Billie Eilish, Reese Witherspoon, and Allyson Felix, who each designed unique interpretations of the "A" to reflect Los Angeles' diversity and creativity. This initiative emphasized personalization and community engagement, allowing fans to create their own versions of the emblem.

Brand: Gran Turismo (PlayStation)

Challenge: Establish brand as staple of automotive and pop-culture.

Solution: Part of the team who conducted numerous efforts to build brand as staple of automotive and pop-culture including taking over a gas station and offering free gas in LA to promote Gran Turismo 4 for PlayStation.

Brand: Snickers

Challenge: Generate excitement for Snickers return to the Super Bowl.

Solution: Part of the team that seeded a trailer about the ad; staged a satellite media tour with Betty White; conducted an influencer mailing and fueled buzz helping relaunch Betty’s career and hosting Saturday Night Live.  Achieved more than 300 million impressions and over 1800 placements.

Brand: Game of Thrones

Challenge: Generate fan engagement at SXSW.

Solution: Collaborated with Giant Spoon on HBO's Game of Thrones activation at SXSW 2019. This experiential campaign encouraged fans to donate blood in partnership with the American Red Cross, followed by an immersive journey through Westeros-inspired settings. The event combined social impact with brand engagement, creating a memorable experience that resonated with the show's themes.

Campaign: Bliss Beauty Products

Challenge: Raise awareness of availability at Target and Ulta Beauty.

Solution: Led the experiential marketing campaign for Bliss Beauty's retail launch in Target and Ulta stores. Designed and implemented life-sized Bliss product boxes as walk-through installations in prominent Westfield Mall locations across Southern California. Brand ambassadors engaged shoppers with product samples and interactive experiences, enhancing brand visibility and consumer connection.